Why Blogging Is Still Important For Your Business

By Juan A Rademacher 

Blogging 

There are people out there who are debating whether blogging is still useful these days given the dominance of social media.

The fact is that whether you are a small Internet marketing business, or a large corporation, blogging is an important element in your Internet marketing strategy.



Here are 4 reasons you still must have a blog:

- Generate traffic to your website

- Improve your SEO/SERP

- Get your brand to a leadership position in your niche

- Improve your customer loyalty

1. Generate Traffic to Your Website:

Use your blog to offer quality content to educate your customers and prospects.

Your blog should be the center for all content and social activities.

You may be promoting your business on Facebook, Twitter and other social media, but the starting point, the anchor for your content should be your blog.

Add links with appropriate pictures, of your blog posts to social media pages. Provide your social media contacts a reason to click your links back to your website.

Also, include inbound links to your blog articles, to send traffic to squeeze pages you want to promote on your website.

2. Improve your SEO results:

Blogs can have a strong impact on your SEO outcome. Original quality content is a force to be reckoned with in search engine results. It can definitely beat your competition.

You need keywords in your articles. Provide the keywords, subjects and categories you want to be used to find your business. You should include these keywords, and long tail keywords in your posts.

Blogging on a regular schedule about issue related to your business will help educate and inform your customers about important issues related to your keywords.

Keywords, and long tail keywords are important to Google and the other search engines in finding your website.

3. Strengthen your brand awareness in your niche.

When you post quality content in your niche you offer authoritative content which displays your knowledge and skills for your business.

If you are marketing information products, write informative blog posts about your information products.

Your customers will learn to know you as the go-to person in your niche. Get known as the person to seek when searching for authoritative information in your niche.

People will get to know, like and trust you,

Your customers will have identified a reliable source of information when they need it.

4. Improve Customer Loyalty

Blogs allow you to connect with your customer on a more personal level. You can reveal who you are, and what you are all about.

Be sure to respond to questions and comments, and any emails you receive from your customers and prospects.

Be accessible.

Be human.

Customers and prospects can find you on your blog, long after other people's posts on a social site have pushed your comments down to where no one sees them anymore.

Everyone can see your posts and comments on your blog.

So if anyone asks you: is blogging still relevant? Your answer should be: "you bet it is!"

I confess, I am obsessed with traffic. That's because after years of frustration trying to get traffic to my websites, I've discovered the power of some easy, time-tested methods for FREE, and low-cost traffic generation.

Read more by visiting: http://jarwinsmarketing.com/writing-tips-for-engaging-content/

Article Source:  Why Blogging Is Still Important For Your Business